Jeep has met its Sales Goal of one Million Units
Many people were shocked when FCA Chairman and CEO Sergio Marchionne set a very ambitious sales goal of reaching one million Jeep sales by the end of 2014, which was a significant increase over last year. Well, the final numbers for 2014 have been tallied Jeep has met its sales goal of one million units.
Jeep narrowly met its goal of moving one million units by selling 1,017,019. This was a new record for the brand and was a 39 percent increase over 2013. We are very impressed by this because they set an all-time sales record in 2013 with 731,565.
One of the biggest reasons that they were able to accomplish this goal is because they had a 41 percent sales increase in their biggest market, the United States. Sales in America jumped up to 692,348 last year. Another big reason for the sales jump was a 49 percent increase in the worlds largest automobile market, China.
As of right now they are not making any sales forecasts for 2015. However, the Chief Executive of the Jeep brand, Mike Manley, said in a phone interview that they plan to continue this sales growth into the 2015 model year.
They expect the all-new Renegade model to be a driving force in increasing sales numbers in 2015. Jeep expects the Renegade to sell especially well with younger drivers. “You will see one of these in every high school parking lot in the country,” said Aaron Bragman of cars.com when talking about the Renegade. The Renegade will launch in the United States in the first quarter of 2015.
Last May Sergio Marchionne said that global Jeep production would rise to 1.9 million units by the year 2018. When this happens they will be producing one million of them in North America, 500,000 in Asia, 200,000 in South America, and 200,000 in Europe.
Globally the top selling vehicles for Jeep were the: Grand Cherokee at 279,567, then the Cherokee came in at 236,289, followed by the Wrangler at 234,579, Compass at 134,629 and finally the Patriot at 122,387.
Shoppers who are interested in learning more about the Jeep brand are encouraged to visit us at Dave Syverson Auto Center.