Hellcat Sales are Exceeding Expectations
Dodge completely shook up the automotive industry earlier last year when they unveiled their Challenger Hellcat and Charger Hellcat models. These vehicles had everyone talking and it’s not hard to understand why. After all, these are the fastest production muscle cars that have ever been made, with a mind blowing 707 horsepower. They also boast stunning good looks, and a list of high-end performance parts that is a mile long. The folks over at FCA didn’t really know how well this monster mopar would sell. However, Hellcat sales are exceeding expectations, which is a great sign for the future of this vehicle.
Typically, automakers do not expect high-end performance cars to sell at high volumes. They usually aren’t a practical vehicle choice for the mass market, and these vehicles are often priced out of reach of everyone but the uber rich. That is why high-performance sports cars are often released in very limited production runs by automakers. Even though FCA didn’t expect to sell the Hellcats in large quantities, they still decided not to put a limit on the number of vehicles that they would produce. This is actually turning out to be a very smart move for the automaker.
We have been hearing reports that there are currently over 9,000 orders that have been placed for the Charger and Challenger Hellcat models at dealerships all over the United States. In fact, they are actually getting so many orders that they are having trouble keeping up with demand. So if your looking to buy a Hellcat of your own, you may be waiting longer than you might like.
Those would be successful sales numbers for any vehicle. However, it is extremely impressive considering we are talking about a high-end performance car that sells for more than $65,000.
Dodge proved to the world that anyone who thought the American muscle car industry was dead was completely wrong. It has simply just been in hibernation for the last couple decades, and it took the roar of the Hellcat to wake it up again.
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