Dodge will be Resuming Production of the Viper After Improved Sales

By emarketing | Posted in Dodge Viper on Thursday, October 23rd, 2014 at 10:35 am
Dodge-Viper-Production-is-Set-to-Resume

Dodge Viper Production is Set to Resume

Our dedicated readers may remember a piece that we did last month about how the Dodge Viper was struggling in sales which resulted in a temporary shutdown of the Conner Avenue factory in Detroit where the Viper is built. As a result, Dodge decided to give the Viper an immediate $15,000 price reduction that applied to all the new 2014 and 2015 models. They also gave current model year Viper owners a voucher worth $15,000 which could be applied to the purchase of a new Dodge Viper. This was a last ditch effort to save this iconic model and the jobs of the Conner Avenue employees, and it worked. Dodge Viper production is set to resume in mid-November at the Conner Avenue plant.

Dodge took a gamble by putting the $15,000 discount on the Dodge Viper, but it was a gamble that seems to have paid off in the end. As the vehicle had strong sales throughout the month of September. This has resulted in an increased Demand for Dodge’s iconic manual supercar.

Dealers throughout the United States sold 108 Dodge Vipers this September. Now, that may not seem like a lot compared to many of the other popular models that Dodge sells, however, its important to remember that the Viper was never designed to be a high-volume car. In fact, prior to the Conner Avenue plant closing they were only making six Vipers per day.

Also, 108 units in September is actually a fairly significant amount considering that in the previous year they only moved 45 units in that same month. So the $15,000 price cut helped them more than double the sales numbers.

The increase in sales was enough to get the inventory levels closer to where Dodge wanted them to be, which ultimately led to the decision to reopen the Conner Avenue plant. They will go back to work and resume production of the Viper next month.

The base price of the new 2015 Dodge Viper dropped from $101,880 to $86,990 including the destination fee. If you are interested in learning more about the new 2015 Dodge Viper stop in and see us at Dave Syverson Auto Center Albert Lea MN today.

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